1940 HERALD ANNIVERSARY BOOK ADS - Pioneer Store Co. & Alsager Bros. Meat Market

The third advertisement we will be featuring from the 1940 Story City Herald Anniversary Number book is a joint ad from the Pioneer Store Co. and Alsager Bros. Meat Market.  The Pioneer Store was located at 604 Broad St, on the south-east corner of Broad and Penn Ave. Norsemen Reality is located there today.  

In the early 1900s, this location was owned and operated by S.R. Corneliussen.  In 1911, Corneliussen sold his store to A.G. Larson, J.C. Johnson, Martin Jorgenson, Herman Jorgenson, and J.A.B. Larson.  The store name was changed to the Pioneer Store Company.  

As you can see in the photo below, the Alsager Bros. Meat Market occupied the east end of the building at 608 Broad St.  Reliance State Bank is located there today.  The Alsager Bros. Meat Market was in business until 1946. Alsager’s had a reputation as the best meat market in the county.  Even people from Ames would drive to Story City to buy their meat there.

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South-east block of Broad St, circa 1920.